SEO Toolkit

by Nathan Potter, IDES Marketing Manager

PART ONE: Natural / Organic Search Engine Marketing (Nov. 9, 2006) - Download Slides Here (ppt)

PART TWO: Pay-Per-Click Search Engine Marketing - View Recorded Event Here
January 18, 2007 (2 - 4 pm) Wyoming Technology Business Center, Laramie, WY

Below are some handy tools to use when working on Natural / Organic Search Engine Marketing strategies. From time to time as I come across other tools, I'll post them here. Also, if you have tools you'd like to recommend, send them to me at info@wyomingtechnology.org.

Wyoming Resources

• Stuart Hill, Internet Consultant - Casper, WY
• Brandy Thaler Evans, Web & Graphics Design - LaGrange, WY
• Brandesigns Web Solutions, Website development - Wapiti, WY
• M.Williams Online Marketing , Internet Marketing Consultant - Cody, WY

Books & Websites

• Search Engine Visibility
• Marketing Sherpa
• Big Red Fez
• Search Engine Watch
• Search Engine Strategies

SEO Tools

• Overture / Yahoo Keyword Tool: shows traffic to keywords for the previous month
• Google Toolbar: displays number of search results for keywords
• Google Rankings: helps you determine how your site is listed on Google, Yahoo & MSN for specific keywords
• Google Analytics: free web analytics service - it's super powerful, so signup today!
• Number of indexed pages from your site with search engines
  (type the following into the Google, Yahoo or MSN Search Boxes | site:mywebsite.com)
• Number of sites that link to your site
  (type the following into the Google, Yahoo or MSN Search Boxes | link:mywebsite.com)
• Yahoo! Site Explorer
• Google Trends
  (tip! type two keywords/phrases into search box like this to compare stats: digital camera, digital cameras)
• Alexa Traffic Rankings
• Way Back Machine: historical index of websites
• Page Rank Explained
• Google Webmaster Central